If you were to visit the Usana Vitamins homepage you would be bombarded with the phrase "highest rated supplement in the world", labelled all over their images and marketing, but without any other supporting information.
Highest rated is a very general term. Rated for what? Highest price, bad taste, least healthy, highest rated as the leading cause of death? This is not only shabby marketing, but vague and uninformative.
It is not uncommon for vitamin companies like Usana to use very general marketing terms to give the impression they are actually doing something healthy for the body, and have some kind of health benefits. There is a reason for this. Apart from legal reasons that you can't directly claim vitamins will heal and fix certain ailments and diseases such as colds and arthritis, as much as they try and put that perception across, it is also because they do not help one bit.
Look at advertisements for everything from fish oil to vitamin C, to the more commercial and expensive name brand medications that claim to reduce colds, energise and revitalise, and do everything else to cure all kinds of ailments.
Studies show almost all vitamins have no benefit, and most of what is ingested is also excreted through the urine. I could think of much better ways to spend my money than that.
We live in a society obsessed with the quick fix, pop a pill and be done. The problem is all these marketing tactics and instant solutions usually do not work, or work badly, so you end up spending more with them in the long run, for less benefit.
You could be spending money on healthy green vegetables to naturally improve your diet, exercise, even a gym membership would be money better spent, and you would be far more likely to see real health benefits.
For Usana Vitamins to base a whole "direct selling" / multi level marketing business on the back of a product that offers no benefit is a recipe for disaster.
Although it does not make sense to anyone who understands the whole vitamins industry is a scam, there are millions of people out there still spending billions of dollars on worthless vitamins. Are you one of them?
Add Usana into the picture, and they are recruiting other distributors to sell worthless pills for them, in what some would call a pyramid scheme.
Take the time to investigate and view other books and websites on the topic, and read honest reviews and research, then you can make an informed decision to really know what good are vitamins doing for you.
